About Alex Hosseinnia

Alex considers himself blessed to work with so many talented designers in an industry he loves. His passion for rugs began at a young age, and his appreciation for both the creative process and the finished product has only grown over the years.

Alex’s interest in sustainability influenced his education, and he found his calling in agriculture and natural fibers. A graduate of Edinburgh School of Agriculture in Scotland, his studies and farming internships perpetuated his love for wool, which he affectionately refers to as a miracle fiber. He then went on to receive his Certificate in Wool from Lincoln University in New Zealand.

He has been actively involved in the rug industry since 1995. As a former sales specialist and later sales manager for one of the leading rug manufacturers and district manager for Robb & Stuckey’s rug galleries, Alex has spent the last two decades immersed in the world of rugs and rug care. He started Dallas Rugs to offer an unlimited rug selection and unparalleled service to the interior design industry. His unique business model allows him to cater to even the most specific of design projects, and he is well versed in all aspects of rug appraisal, sales, cleaning, repair, and customization. He has had the opportunity to work on projects of all shapes and sizes, including sprawling Texas ranches, hotels, libraries and museums, and even a train cart renovation designed to entertain dignitaries.

A firm believer in professional development, Alex is a member of the Oriental Rug Retailers of America and the Association of Rug Care Specialists and is also a Certified Oriental Rug Appraiser. Equally important to Alex is a connection with the community. He is also involved with the Interior Design Society, International Interior Design Association, and the American Society of Interior Designers, where he served as Industry Partner Liaison from 2013-2015 and currently serves as Financial Director. Alex enjoys educating clients about rug care and construction and has served as a presenter for interior design students and working professionals alike.

I like to think of Oriental rugs as knots of love assembled by artisans all over the world themed in different styles to please each person’s unique preference.  I enjoy educating clients as to the construction, care and history of rugs so that they have a complete appreciation and understanding of what they are purchasing and how to care for them.  In any room, the rug should rest at the heart of the décor, and in the beginning of any design project, it is best to start with the rug and build around it.

~Alex Hosseinnia